Stepping foot inside the brightly-lit space, the first thing that will catch your eyes is the big embroidered fabric with red hand-sewn strings tangling loosely at the bottom. ROOMOOMO, along with the participating brands, is largely written across the fabric banner. A monochrome interior with a hint of red is portrayed, with white shelves adorned in red lining and black rectangles hung as ledges. Here it is – ROOMOOMO’s third pop up event in Surabaya!

Get a glimpse of the latest trends for the upcoming season from Jakarta Fashion Week

What makes the relationship between Instagram and fashion? An interview with the leading luxury PR agency Push PR’s creative director Emma Hart.

Meet our Chief Operating Officer and learn about her story in creating some of the most iconic fashion companies in Indonesia.

In the third part of our Instagram series, a deeper insight is unwrapped, this time through designers. We interview three iconic Indonesian designer labels – Patrick Owen, PEGGY HARTANTO, and TOTON – to learn how they use Instagram and what works.

Instagram has changed the fashion landscape dramatically since it first launched. It allows us to get a closer look into the ‘behind the scenes’, but how real is what we see?